Advertising your business is more than putting out a few ads and hoping for the best. Your advertising campaign needs constant testing and monitoring, to ensure success.

Here are some of the ways you can do this.

1. Monitoring (tracking)

2. Testing

3. Researching publications

4. Keeping Records

Monitoring: It is critical to your advertising campaign to monitor and track all your ads. In this way you can tell exactly which ones are working and those that that are failing. This will save you a lot of time and money. Here is a good ad tracker

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Testing: Testing ads will ensure you have the best ad for your market, Split test 2 classifieds 1st, then take the best performer and expand into a Solo. You will save money by testing cheaper ads before you send out expensive Solos.

Researching publications: When advertising in publications do your research before placing your ad. Subscribe to the ezine/newsletter and see what sort of readers they are targeting. You will be able to assess this by the type of ads they run on a regular basis, and the articles they publish. Check out the amount of ads and how many are in the publication (less ads equals better response)

 Keeping Records: Note which ezines were successful and the ones that produced little or no results. Bigger lists are not always better. Record and note all your ad results. You can use Excell for this as it provides columns, which are easy to use. Note where you advertised, how much they cost size of list, and what success if any you had with the publication.

Do not expect stunning results from a publication, that will rarely happen but even if you get a small response repeat the ad for at least 3-4 times, to properly assess the results.

When you fine tune your advertising you will get the maximum “bang for your buck.” You will continue to improve your campaign and build your successful business. Not all advertising will work and you may have only small results at first but always continue to advertise products/services and you will build your business and expand your clientele.